Are your clients looking for the next style trend in Lash Extensions? The summer is fast approaching and we’re here to tell you about the hottest emerging trend of the year. The year of 2023 gave us one of the most popular lash trends with Barbie Lashes—with the release of the namesake blockbuster Barbie movie, it was all the rage—but 2024 brings a fresh taste in ‘doll inspired’ lash styles. Introducing Bratz Lashes, the perfect wispy and textured lash set perfect for the excitement of summer. Let’s delve in.
WHAT IS BRATZ LASH EXTENSION STYLE?
Bratz Lashes are picking up in the industry for their remarkable length and lash spikes, offering a striking and attention-grabbing appearance reminiscent of a Bratz Doll’s signature look. These lashes are a mixture of an eyeliner effect and a spikier, more attention-grabbing look. These stylistic choices are what allow Bratz lashes to intensify the lash appearance and create a bolder, more attention grabbing look.
BRATZ LASH STYLE VS. OTHER LASH STYLES
Length and Dramatic Effect
Bratz Lash Style: Bratz lashes are known for their long length, creating a bold and eye-catching look. They typically feature extensions that are longer than the natural lash length, resulting in a dramatic effect.
Other Lash Styles: Natural or classic lash styles aim for a more subtle and everyday look, closely mimicking the length of natural lashes. Dramatic styles like cat-eye or wispy lashes may add volume and curl, but they often have shorter lengths compared to Bratz lashes.
Curl and Lift
Bratz Lash Style: Bratz lashes have an intense curl, creating a lifted and open appearance to the eyes. The curl adds to the overall dramatic effect of the lashes.
Other Lash Styles: Natural lash styles typically feature a more subtle curl, aiming to enhance the natural lashes without dramatic lift. Other styles like cat-eye or wispy lashes may have varied curl patterns but are often more subdued compared to Bratz lashes.
Volume and Thickness:
Bratz Lash Style: Bratz lashes are known for their voluminous and thick appearance (depending on the style you are aiming). The lash extensions used in Bratz lash style are usually thicker and denser, creating a fuller and more glamorous effect.
Other Lash Styles: Natural lash styles usually aim for a more natural volume, enhancing the existing lashes without overwhelming them. Other styles may feature varying degrees of volume, but they often have a lighter and softer look compared to Bratz lashes.
Statement-Making Look:
Bratz Lash Style: Bratz lashes are designed to make a bold statement. They draw attention to the eyes and create a captivating, glamorous, and high-impact look that stands out.
Other Lash Styles: Other lash styles, such as natural or classic, focus on enhancing the eyes without being overly dramatic. They aim for a more subtle, everyday appearance that enhances one’s natural beauty without being too attention-grabbing.
CREATING A BRATZ LASH SET
Bratz lashes are recognised for their voluminous and thick appearance with three prominent lash spikes in the outer corners, with the overall mapping tailored to your client’s preferences or needs. The volume of lash extensions used in this style are typically thicker and denser, resulting in a fuller and more glamorous effect.
To achieve a lighter version of a Bratz doll eyelash look, you can use Volume lashes in 3D 0.07 (9-13mm) with spikes made from 2D 0.10 (11-15mm). The thicker diameter may seem as though it contributes to a fuller and more dramatic appearance, but in this case, you’re actually creating a lighter effect.
For denser volume, you can consider using Mega Volume Lashes in 0.05, or even 0.03 to create larger fans. Easy Fanning Lashes can be a good choice here, as they speed up your working time while giving you the density you’re looking for with an effortlessly wispy top line. Working in layers you can play with density and texture, meaning that you can still achieve a dense lash look for clients with more sparse lashes, as long as you make sure all of your fans are opened up correctly and evenly. However, it’s essential to consider the client’s natural lashes and ensure the selected diameter is suitable, avoiding any strain or damage to their natural lashes.
The outer corner of Bratz Lashes features three distinct Lash Spikes, which is the perfect opportunity to utilise the incredible Premade Lash Spikes. They save you time and product compared to using handmade lash spikes.
WHO IS SUITABLE FOR BRATZ LASH STYLE?
When it comes to which clients will suit Bratz Lashes, you’ll need to do a full consultation to assess their eye shape and the state of their natural lashes. Below is a list of ideal eye shapes for this trending lash style, but if your clients are not the most suited for this style, tailor fine details to adjust and make it more accessible to them. After all, as a Lash Tech, your creativity makes the rules and you can take the most distinct of Bratz Lashes features to make this style more accessible for all clients.
- Almond-Shaped Eyes: Bratz lash extensions are perfect for enhancing the natural shape of almond-shaped eyes. Their elongated length and dramatic curl accentuate the almond shape, resulting in a captivating and glamorous look.
- Hooded Eyes: This style is an excellent choice for individuals with hooded eyes. The added length and volume of these extensions help open up the eyes, creating a lifted appearance and making the eyes appear more prominent and captivating. Just be sure to check that the length and curl you’ve chosen is comfortable for them when their eyes are open.
- Round Eyes: Bratz lash extensions can add definition and elongation to round eyes. By incorporating both length and curl, these lashes create a visually elongated effect, balancing the roundness and adding a touch of drama. For these clients, opt for a Squirrel, Cat, or even an Arrow effect to really complement the rounder eye shape.
- Downturned Eyes: Bratz lashes are ideal for lifting and opening up the appearance of downturned eyes. The dramatic curl and length of these lashes create an upward effect, counteracting the natural downturn, and resulting in a more lifted and alluring look.
Bratz lash extensions have undoubtedly made their mark in the world of lash artistry. With their boldness, length, and volume, Bratz lashes offer a captivating and glamorous look that turns heads.
So go out there and make this summer one to remember, for your business and clients! After all, Bratz are known for their ‘Passion for Fashion’ and your clients are no different. Give them a trend to remember and a summer full of eye-catching glamour.
